Branding, photography, art direction and marketing coordination. Some of the many tasks I undertook for the FA both directly and through their associated partners.
Tasked with creating a full 360 campaign for the first NBA tour to Europe. Delivering branding, photography, arena graphics, advertising, fan engagement initiatives and marketing to ensure everyone felt the big game roll into Europe!
A long term partnership with the fledgling clothing brand which entered the collegiate market aimed squarely at youths. The plan was simple, reach the target audience fast and hard which was successfully accomplished and supported by A-List celebrities who endorsed and wore the clothing provided creating instant demand for the sell-out products. Retail, interiors, branding, online, social...
Relaunching a classic! Yes I was tasked with the role of resurrecting the brand and taking it back to its roots avoiding the mainstream that ended the brands reign originally. This involved working closely with key events and retailers building a strong foundation upon which to launch the brand subtly back into the marketplace.
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